MKT 380: Marketing Digital Exper
Section: 1001
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 380 | 1001 | 3 (3 max credits) | Feuer Brandie | Aug. 26, 2024 to Dec. 7, 2024 | Closed | 82316 |
Description
Theory and practice of marketing in the digital world. Focuses on the role of digital technologies in a marketing strategy and the shaping of customer experiences in the digital world using online and mobile platforms, tactics, and tools. Course requires formulation of an original digital marketing strategy.Prerequisites
MKT 380 max & LBS major
Notes
This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.