Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 301	1001	3 (3 max credits)	Stafford Marla	Aug. 26, 2024 to Dec. 7, 2024	Open	82139

Description

Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts and frameworks informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.

Prerequisites

Notes

Students who have not submitted immunization records and students who have accepted online-only agreements are not eligible to enroll in classes with any in-person requirements.This is a hybrid class; class is half face-to-face and half online.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).Cengage MindTap will be required for this course. The link to purchase this product will be given by the instructor in class.

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