MKT 301: Marketing Management
Section: 1003
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 301 | 1003 | 3 (3 max credits) | Naylor Gillian | Jul. 15, 2024 to Aug. 16, 2024 | Open | 52842 |
Description
Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts and frameworks informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.Prerequisites
Lee Business School major or any of the following minors - Business Administrati
Notes
A Webcam, digital textbook and platform (Approx. $120) and Marketplace Simulation (Approx. $30) are required for this course. Respondus Monitor will be used; Respondus Monitor requires a PC, laptop, or iPad.This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.- Drop Deadlines: 100% Refund: 7/12/2024 50% Refund: 7/19/2024 Last Day to Drop: 8/2/2024This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.