Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 301	1001	3 (3 max credits)		Jan. 21, 2025 to May. 10, 2025	Open	21499

Description

Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts and frameworks informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.

Prerequisites

Notes

This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.