Course	Section	Credits	Instructor	Dates	Status	Call Number
JOUR 261	1001	3 (3 max credits)	Park Bumsoo	May. 19, 2025 to Jun. 6, 2025	Open	53544

Description

Introduction to the terminology and theories of all five sectors of integrated marketing communications, including advertising, public relations, direct marketing, personal selling, sales promotions, and digital/social media. Students build core knowledge of IMC strategies in both traditional and emerging media platforms.

Prerequisites

Notes

This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.
Summer Term registration policies are not the same as Spring and Fall. Failure to familiarize yourself with Summer Term registration policies and procedures may result in penalties. Courses must be dropped the business day prior to start date to avoid penalties. Visit the Summer Term website at summerterm.unlv.edu for complete registration and schedule information.

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.