About

At the core of marketing is the consumer. As such, the field revolves around identifying consumers, gauging their interest, and satisfying their needs. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study.

Accreditation

For information regarding accreditation at UNLV, please head over to Academic Program Accreditations.

Learning Outcomes

  • Synthesize topic-related basic and applied research in marketing.
  • Incorporate research based consumer psychology into marketing problem analysis and strategy.
  • Critically evaluate marketing strategies.
  • Describe, evaluate and apply a market orientation.

Career Possibilities

Requirements

Marketing (BSBA)

At the core of marketing is the consumer. As such, the field revolves around identifying consumers, gauging their interests, and satisfying their needs. A Bachelor of Science in Business Administration (BSBA) in Marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study. 

Please see the UNLV Lee Business School, Department of Marketing and International Business web page for information about department programs, faculty, and facilities. Degree worksheets and 4/5 year plan for the major are available on the UNLV Degrees Directory.

Learning Outcomes

  1. Synthesize topic-related basic and applied research in marketing.
  2. Incorporate research-based consumer psychology into marketing problem analysis and strategy.
  3. Critically evaluate marketing strategies.
  4. Describe, evaluate, and apply a market orientation.

Advising

Please see advising information at the UNLV Lee Business School Student Advising Center.

Accreditation

For information regarding accreditation at UNLV, please head over to Academic Program Accreditations.

University Graduation Requirements

Please see 

Graduation Policies
 for complete information.

Marketing (BSBA) Degree Requirements - Total Credits: 120

General Education Requirements - Credits: 35-46

First-Year Seminar - Credits: 2-3

English Composition - Credits: 6

Second-Year Seminar - Credits: 3

Constitutions - Credits: 3-6

Mathematics - Credits: 3

Distribution Requirement - Credits: 18-19

Please see Distribution Requirements for more information.

  • Humanities and Fine Arts - Credits: 9
    • Humanities, 6 credits required from two different areas. It is recommended that students take 
      COM 101 - Public Speaking
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      , as one of the humanities courses.
    • Fine Arts, 3 credits required
  • Social Science:
    • Automatically satisfied by business requirements
  • Life and Physical Sciences and Analytical Thinking: 9-10
    • Two Life and Physical Sciences - 6-7 credits
      • One science course with a lab
      • One non-lab science course
    • Analytical Thinking 3 credit course 

Multicultural and International Requirement - Credits: 0-6

Multicultural, one 3 credit course required
International, one 3 credit course required

These courses may overlap with general education and major requirements. A single course may not meet the multicultural and international requirements simultaneously. Visit the Provost webpage for the list of approved Multicultural and International courses​.

Marketing Major Requirements - Credits: 72-77

All courses in the major requirements section must be completed with a grade of C or better. 

Business Administration Core Requirements - Credits: 42-45

Other Lee Business School Requirements - Credits: 6-8

Marketing Major Requirements - Credits: 24

General Electives - Credits: 0-13

The number of general electives necessary for each student varies based on how many credits a student uses to satisfy the requirements identified above. The minimum number of degree-applicable credits required to earn a degree from the Lee Business School is 120.

Total: 120 Credits

Notes

  1. All courses in the major requirements section must be completed with a grade of C or better. 
  2. Any course that is included as a prerequisite for a Lee Business School course requires a minimum grade of C or better.
  3. MKT 301
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     ,
    MKT 495
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     , 
    BUS 321
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     are milestone courses for Marketing B.S.B.A.
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Documents/Downloads

Contacts

Department of Marketing and International Business

The Department of Marketing and International Business (MIB) provides a professional orientation to education through coursework that emphasizes the theory and practice of marketing or international business. Marketing is an essential component of every organization, and our department's programs help open doors to career opportunities from advertising and retailing, to market research and public relations.

Website
https://www.unlv.edu/mib
Email
mib@unlv.edu
Phone
702-895-3364
More

Lee Business School

The Lee Business School advances the knowledge and practice of business; develops business leaders; and fosters intellectual and economic vitality through the creation and dissemination of knowledge and outreach.

Website
https://www.unlv.edu/business
Phone
702-895-3362
More
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