Cass Shum

Associate Professor of Hospitality Organization Behavior
Expertise: Workplace hostility, Racial and gender discrimination, Employees turnover, Employee-robot interactions

Biography

Cass Shum is associate professor of hospitality organization behavior at UNLV's William F. Harrah College of Hospitality. Her research focuses on employees' unethical behaviors and contemporary organizational behavioral challenges in the hospitality industry. These include abusive supervision, racial and sexual discrimination, rule-breaking behaviors, industry turnover, and the use of robots.

Shum’s works can be found in both mainstream and hospitality-focused peer-reviewed journals, including the Journal of Applied Psychology, Journal of Business Ethics, International Journal of Hospitality Management, and International Journal of Contemporary Hospitality Management. Prior to joining UNLV,  Shum was a research assistant at the Chinese University of Hong Kong and a visiting scholar at University of Florida.

Education

  • Ph.D., Management, Hong Kong University of Science and Technology
  • B.B.A., Hotel and Tourism Management, Chinese University of Hong Kong

Search For Other Experts On

hospitality & tourism

Cass Shum In The News

Yahoo!
It’s been more than a decade since Fort Worth leaders began serious talks of overhauling the downtown convention center, whose enormous “flying saucer” dome has been a landmark for 55 years.
Fox News
Tourism driven cities like Las Vegas are facing staffing shortages as the city grows and industry workers are not returning post pandemic
Axios
Requests for tips are becoming more common, tips themselves are getting larger, and consumers from coast to coast are confused about the new rules.

Articles Featuring Cass Shum

Spooky season at UNLV (Becca Schwartz\UNLV).
Campus News | November 1, 2023

A collection of news stories focused on research, expert insights, and academic achievement.

Students at Pida Plaza on the first day of classes (Josh Hawkins, UNLV).
Campus News | September 1, 2023

A roundup of prominent news stories highlighting university pride, research, and community collaboration.