Miyeon Jung (Management, Entrepreneurship, and Technology) and colleagues’ research was featured in Harvard Business Review.

The authors of a new study find that, contrary to conventional wisdom, immediate review reminders (sent the next day) actually lower the likelihood that customers will post reviews, whereas delayed reminders (13 days later) increase the likelihood. Click below to read this Harvard Business Review article in which the researchers outline best practices for companies trying to figure out when to send review reminders.